Our investment beliefs
At Octopus Money Direct, we believe in doing the right thing for our customers – and that includes how we invest. That’s why we’ve set clear principles to guide the way we make investment decisions and shape our range of funds.
We work in partnership with Aberdeen Investments, our trusted investment adviser, who manage our funds in line with our beliefs and investment aims. It’s all about staying true to what matters.
What we believe in
Simplicity
We believe investing shouldn’t be complicated. Our approach is built to make things easy to understand and easy to use, without compromising on quality.
- A straightforward range of investment designed to match real-life goals.
- Carefully built investment funds that do the hard work behind the scenes, while staying simple on the surface.
- Clear risk profiles that help you choose with confidence.
Long-term investing
We focus on the bigger picture. That means aiming to help customers stay on track and grow their money steadily over time.
- Investing with a long-term view – typically five years or more.
- Staying the course through the market up and downs, without trying to time the market.
- Supporting our customers to reach their long-term goals, one step at a time.
Diversification
We believe in not putting all your eggs in one basket. Spreading investments helps manage risk and unlocks more opportunity.
- A mix of investments across global markets and asset types to give your money room to grow.
- Reduce risk by spreading your money across lots of companies and countries.
- Using funds to pool our customers money – so you get access to a broad range of investments, with the flexibility to take your money out when you need to.
Responsible investing
We believe that doing the right thing leads to better long-term outcomes, for our customers, society and the planet.
- Taking a broader view of risk and opportunity, including how companies treat people and the planet.
- Backing businesses that are built for the future – ready to grow in a low-carbon, sustainable world.
- Using our voices as investors to influence change by engaging with companies and voting on key issues.
Expertise
We bring together the right knowledge and experience to make investing work for everyone – whether you’re hands-on or happy to let the experts take the lead.
- Combining our know-how with trusted partners to offer solutions that suit different levels of involvement.
- Established processes run by experts to manage investments efficiently and effectively.
- Keeping your money safe – it’s held securely and separately by an independent trustee, so it’s never tied to the performance of a single company.
Value for money
We believe great value comes from smart investing – combining quality, clarity and a focus on what really matters to our customers.
- Investment approaches designed to help customers meet their investment goals.
- Regularly benchmarking against competitors to make sure we stay competitive.
- Clear, transparent reporting – so you always know how your investment’s performing and the value you’re getting.
What’s next?
Existing customers
Important information and support for getting the most from your account.
Investing Responsibly with Octopus Money Direct
Growing your money considering profit, people and the planet.